To celebrate the worldwide pre-launch of the Dior and RIMOWA capsule collection, the house hosted a cocktail on Thursday, October 24th, in the heart of Dior’s New store on the Champs-Elysées.
This luminous setting serves as an exceptional backdrop for Kim Jones’ creations, designed in collaboration with the luxury luggage specialist, RIMOWA. Like promises of new horizons, clouds float by, their captivating reflections hovering over the scene. Echoing the artistic director of Dior Men’s collections Kim Jones’ Passion for travel, a real helicopter clad in RIMOWA’s signature aluminum gray and specially customized for this event welcomes guests. The cockpit’s interior and seats are upholstered in the emblematic Dior oblique canvas created by Marc BOHAN in 1967.
Pietro BECCARI, chairman and CEO of Christian Dior Couture, Kim Jones and Alexandre ARNAULT, CEO of RIMOWA, welcomed guests including the actors Lukas IONESCO, Vassili SCHNEIDER, Phénix BROSSARD, the movie director Bertrand BONELLO, the opéra de Paris toile dancer Germain Louvet and the singer Kiddy SMILE.
An ode to the lightness, movement, and spirit of modernity brought to the house by the artistic director for menswear, the installation is an invitation to escape, to be discovered from October 24th to November 13th in Paris, before traveling to the Parco Department store in Tokyo and Shin Kong Place in Beijing, as well as inside a dedicated pop-up in Miami’s design district to coincide with the Fall 2020 Runway show and in Dior’s boutiques in Dubai and on Hong Kong’s Peking Road.
This ephemeral space premieres the Dior and RIMOWA ‘ CABIN’ and ‘Trunk’ Suitcases as well as the ‘Hand case’ hand luggage, all accented with the signature Dior Oblique motif in silver, matte black and gradient blue. Available in blue, black, silver, or pink, the ‘personal’, a supremely portable aluminum case, features a leather cross-body strap embossed with ‘ Christian Dior’ and an interior equipped to carry keepsakes and accessories.
Forged with excellence of savoir-faire, this Dior and RIMOWA capsule collection uses a combination of innovative processes to inscribe color directly into the aluminum to create indelible vibrant hues. Each piece comes encased in a protective slipcover or a precious box entirely covered with clouds. This celestial motif also appears inside exclusive paper shopping bags signed ‘Dior and RIMOWA’.
Showcased alongside the Dior and RIMOWA collection is also a selection of timeless items from the Dior essentials line, featuring Kim Jones’ Reinterpretations of men’s wardrobe staples.
THE COLLECTION IS AVAILABLE FROM OCTOBER 24TH TO NOVEMBER 13 THAT THE DIOR STORE AT 127 AVENUE DES CHAMPS ELYSÉES – 75008 PARIS