Inspired by everyday objects Worn proposes a radical vision of bags-containers called by designers « bag-like objects ».
For the PINKISANEWRED collection, Worn plays with the basic shape of the plastic bag (shopping bag) and reinterprets its shape, size (S,M,Land XXL) and functionality. The shopping bag is transformed into a clutch bag, a shoulder bag and a crossbody bag. The bag collection is completed by small accessories: electronic cigarette holders, card holders and hats. All pieces are made in Switzerland from Italian leather.
The PINKISANEWRED collection is inspired by the themes of transit, migration and travel.
Worn explores the idea of accumulation and accessorization of the bag. Thanks to metal elements (rings, clips, chains), all accessories can be fixed and accumulated. The smallest bag becomes an accessory for the largest, the oversized hat can be transformed into a key ring, the electronic cigarette holder is attached to a bag, etc.All bags and accessories are dedicated to the daily travel of modern nomads in a state of constant mobility.
“WORN IS A GENEVA BASED ACCESSORIES LABEL FOR WOMEN, LAUNCHED IN 2015 BY FASHION DESIGNER MAGDALENA BROZDA & ACCESSORIES DESIGNER PAULINE FAMY, BOTH GRADUATED IN FASHION DESIGN STUDIES AT THE GENEVA UNIVERSITY OF ART AND DESIGN (HEAD –GENÈVE). MAGDALENA HAS A FASHION DESIGN BACKGROUND HAVING WORKED WITH A.F. VANDEVORST AND CHALAYAN. SHE WAS ALSO FINALIST OF THE H&M DESIGN AWARD 2015AND WINNER OF THE PUBLIC PRIZE.PAULINE SPECIALIZES ACCESSORY DESIGN HAVING WORKED WITH THE HANDBAG DEPARTMENT AT HERMĒS WHERE SHE GAINED EXPERTISE IN THE HANDCRAFT PROCESSES OF LUXURY LEATHERWORK.IN 2018 WORN’S TEAM IS JOINT BY ARTIST AND DESIGNER CAMILLE BUHLER WHO GOT HER FASHION BACKGROUND FROM WORKING FOR HONEST BY BRUNO PIETERS, ANDREA CREWS AND WALTER VAN BEIRENDONCK.”